Rotana is to launch a new TV channel in Egypt as part of a bid to strengthen the group’s presence in the Egyptian market.
The entertainment channel, which has the working name of Rotana Egypt, will go live on 1 January and will complement Rotana’s other offerings in the country, including Rotana Cinema and Rotana Radio.
Nezar Nagro, president of Rotana Media Services (RMS), the sales and promotions arm of Prince Alwaleed bin Talal’s Riyadh-based Rotana Group, said the channel will include talk shows, new drama series and sport programmes, as well as international formats such as Star Academy. “Egypt is one of the most important markets for us and we are adding this station in order
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