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IMI brings the industry together at its first media showcase event

Led by Chief Revenue Officer Sharif Badreddine, the event marked an important milestone in IMI’s commercial journey, designed to strengthen relationships with clients and partners.

IMI hosted its first trade event last week in Dubai, bringing together more than 120 industry leaders from the media and advertising sectors.

IMI hosted its first trade event last week in Dubai, bringing together more than 120 industry professionals and leaders from across the media and advertising sectors.

Led by Chief Revenue Officer Sharif Badreddine, the event marked an important milestone in IMI’s commercial journey, designed to strengthen relationships with clients and partners who play a central role in driving the company’s growth. The evening showcased IMI’s diverse portfolio of leading media assets, including Sky News Arabia, The National, CNN Business Arabic, and Al-Ain News, each demonstrating their growing influence and innovation in the regional and international media landscape.

Attendees were introduced to seve


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.