By Baha Hamadi, Founder & Managing Director, Keel CommsNot long ago, the metaverse, this digital universe where avatars would socialise, shop, work, and play, was hailed as the next frontier. Headlines promised a complete reimagining of human interaction, and venture capital poured in by the billions. Then the hype cooled. Some called it a failure. Skeptics shrugged. But was the metaverse really wrong, or was it simply premature?
I believe it was the latter. The metaverse wasn’t wrong, it was ahead of its time. Its promise to create fully immersive, persistent digital worlds, was bold. Perhaps too bold, especially for an audience still learning to navigate the boundaries between physical and digital life. But if we look closely at what makes i
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