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BPG charts next chapter of growth with culture, creativity and innovation at its core

BPG recently concluded its three-day annual gathering, bringing regional teams together to show how legacy and forward-focused creativity will shape the agency's next chapter.

BPG WPP

BPG (Bates PanGulf Group), one of the region’s leading integrated marketing communications agencies and a member of the global WPP network, recently concluded its 29th annual offsite at the Yas Island in Abu Dhabi.

The three-day event, themed ‘Culture. Culture. Culture.’, brought together more than 150 team members from across the UAE, Kuwait, Saudi Arabia, Oman, and remote locations including Canada, France, Egypt, Lebanon, India, and Southeast Asia representing 28 nationalities.

The gathering, which revealed the agency’s next chapter of growth, reaffirmed BPG’s conviction that culture is fundamental to growth, creativity and impactful client results.
The BPG way: Connecting cultu


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.