Bashir Mraish, Corporate Communication Director, Zain Iraq.Iraq is undergoing a profound digital transformation, driven by a young, vibrant and increasingly connected population. This is a societal evolution, underpinned by increased technological capabilities, which is fundamentally reshaping how people consume information, interact with brands and form informed opinions.
In this dynamic environment, influencer marketing is has become a strategic necessity for brands seeking to genuinely connect with Iraqi consumers. Iraq’s unique market characteristics, such as its diverse population, mobile-first orientation and exceptionally high social media penetration, serves as a fertile ground for authentic influence to flourish.
But to connect to the
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
