From left: Elie Milan, Chief Performance Officer Publicis Groupe ME&T; Mazen Mroueh Head of Performance Product & Operations & Retail Media Publicis Groupe ME&T; Bassel Kakish CEO Publicis Groupe ME&T; Oliver Klander Commercial Director MEA; Tony Wazen, CEO Publicis Media; Khaled Abou Nader, CIO Publicis Groupe ME&T.LiveRamp, a data collaboration partner, has partnered with Publicis Groupe Middle East to accelerate the growth and adoption of commerce media.
The partnership combines LiveRamp’s data collaboration technology with Publicis Groupe ME’s partner scale to propel commerce media innovation and deliver best-in-class solutions for brands across the Middle East.
“Commerce media is transforming how brands and retailers connect with customers, and this partnership puts us at the forefront of that evolution,” said Mazen Mroueh, Head of Performance Product & Operations, Publicis Groupe Middle East.
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Likewise, Oliver Klander, Commercial Director MENA, LiveRamp, said: “We’re excited to have Publicis Groupe ME as a strategic partner in this groundbreaking initiative.”
“Being first to market in the Middle East is not just about speed, it’s about shaping the rules of the game and maturing the ecosystem,” Mroueh added.
Joining Publicis Groupe ME’s partner scale with LiveRamp’s technology aims to create a novel platform for long-term growth for the commerce media ecosystem, building on a foundation of shared expertise through mutual clients such as Carrefour and Beiersdorf.
“By combining Publicis Groupe ME’s scale with LiveRamp’s trusted technology, we are creating an open ecosystem that drives innovation, education, and measurable impact for brands across every vertical,” Mroueh said.
The partnership will also focus on making commerce media solutions more accessible to the Middle East, through client education, helping to shape strategies, and reducing the barriers for brands to adopt a commerce media strategy, benefiting everyone in the ecosystem.
Brands across various verticals, including CPG, automotive, and finance, as well as retailers of every size and type, whether online, offline, or quick-commerce, can now collaborate more effectively and achieve incremental outcomes.
“With our neutral, interoperable collaboration technology and Publicis’s unparalleled market presence, we are enabling brands and retailers to collaborate with confidence and drive substantial incremental growth,” said Klander.
“The future of commerce media has arrived, and we invite everyone to join in this journey,” Klander added.
Finally, the partnership aims to empower brands to drive measurable performance and business outcomes through robust commerce media solutions. This also includes providing commerce media owners with the opportunity to unlock incremental revenue opportunities through the partnership.
