Binance, the world’s largest cryptocurrency exchange by trading volume and users, has launched a creative, PR campaign titled ‘The Ultimate Guide to Crypto’, hijacking the International Translation Day calendar event to mark how the crypto world celebrates its shared vocabulary as a badge of belonging and community.
While language has always reflected culture, in the crypto world, it’s become the cement that holds a global community together. What started as typos or acronyms on obscure internet forums – “HODL” for hold on for dear life, “wagmi” for we are going to make it – quickly became mantras that defined an entire movement.
From the outside, crypto can seem impenetr
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