In a bold step towards data-driven innovation, JCDecaux Oman has partnered with Streach, the audience intelligence platform by Seventh Decimal, to power the measurement of its street out-of-home (OOH) media assets.
With this partnership, JCDecaux Oman becomes the first OOH media owner in the country to integrate advanced, data-backed audience analytics into its street furniture network, reimagining how brands connect with the right audience and engage them on the go.
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From visibility to accountability
This collaboration marks a pivotal change in the OOH landscape: detailed audience data, mobility trends, and behavioral insights have become indispensable. Leveraging Streach’s proprietary technology, JCDecaux Oman now provides advertisers with robust metrics including Pass-Bys, Reach, Impressions, Frequency, and audience behavioral profiles – including travel habits and visitation patterns.
These insights transform OOH planning from a conversation about where people are, into one about who they are, how they move and how campaigns reach them – enabling smarter, more accountable media investments.
The numbers speak for themselves
The study conducted with Streach across JCDecaux Oman’s Street Furniture portfolio – spanning over 600 faces from Seeb to Muttrah – delivered striking results. In a single month, the combined performance across all the street networks achieved an average of 97.65 per cent population reach and over 950 million impressions
“Audience measurement is not just about numbers – it’s about unlocking smarter conversations and sharper strategies. This partnership reflects our continued commitment to elevating the standards of outdoor advertising in Oman. Data-backed insights are the future of OOH – and with Streach, we are ensuring our clients stay ahead of the curve,” says Bechir Chehab, Managing Director, JCDecaux Oman
Setting a new standard for OOH in Oman
Out-Of-Home advertising has long been praised for its wide visibility and scale, but the integration of data brings a new level of accountability. This evolution enables more accurate targeting audiences, tailored campaign strategies, and measurable outcomes that drive greater ROI.
By combining urban visibility with audience accountability, JCDecaux Oman is not only raising the bar for outdoor advertising but also contributing to the national goals outlined in Oman Vision 2040 – supporting economic diversification, smarter cities, and data-driven innovation. In doing so, JCDecaux Oman positions OOH as a future-ready medium that both serves brands and aligns with the Sultanate’s long-term development priorities.
