The September issue of Campaign Middle East is out now, bundled with the annual MENA Power List 2025, which spotlights the region’s most influential industry leaders.
At the heart of the issue is a cover feature on ecommerce, examining how the shopper journey is evolving. The piece questions whether it’s time to move past click-chasing and towards orchestrating commerce models built on contribution margins, incrementality, lift and lifetime value. Voices from Mondelez International, Lulu Group, Talabat, Squatwolf and StarzON join agency experts from WPP Media, Epsilon, Platformance and Liquid Havas Market to chart the next phase of growth.
The digital transformation theme continues
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