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Wave Media enters digital alliance with albrand Group

Wave Media acquires a significant stake in albrand Group to diversify its service portfolio for clients in Saudi Arabia.

Wave MediaFrom left: Mohannad Alghamdi, CEO of albrand Group; Hamad Alenizi, CEO of Wave Media.

Wave Media, a leading indoor advertising network in the Kingdom, has announced the acquisition of a significant stake in albrand Group.

This acquisition of the stake in the leading provider of integrated marketing and communication solutions,  marks a strategic milestone in Wave Media’s expansion strategy. The strategy includes diversifying its service portfolio and enhancing its ability in an effort to offer clients a comprehensive ecosystem of advertising solutions.

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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.