Jumping on a given bandwagon is, as we all know, advertising’s national sport. A few years ago, one of those wagons was augmented reality – AR for the initiated. More recently, and particularly after this year’s Cannes festival, it is the virtual variant of that reality that is on everyone’s tongue.
Now the origin of the expression “jumping on the bandwagon” is pretty enlightening. The bandwagon in itself is, as the name suggest, a vehicle on which a band or entertainers of some sort would perform during a parade of some kind. The notion of jumping on it apparently goes back to a performer called Dan Rice who, having turned his attention from entertainment to politics and used his notoriety
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