Oliver Leigh, CEO & Founder of Portal (L) and Michel Malkoun, Chief Growth Officer at InMotion share details of the launch of the platform in MENA. InMotion, the Choueiri Group’s outcome-based marketing arm, has announced a partnership with Portal, the global analytics platform built for FMCG and CPG brands, to launch its solution in the MENA region for the first time. The collaboration aims to address one of the industry’s most pressing challenges: proving that media investments drive real sales.
Oliver Leigh, CEO & Founder of Portal, and Michel Malkoun, Chief Growth Officer at InMotion, share why this launch matters for the region.
Introducing the platform, Leigh said: “Portal is a marketing analytics platform built specifically for FMCG and CPG brands. Our technology captures shopper behaviour across eRetailers – what hap
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