Rawan Al Sayed, Founder and CEO, Becoming Social.The world of marketing is changing. It is no longer about coming up with clever taglines: it’s about using data to understand people and connect with them. I have been a woman in marketing for years, and I have seen how women are not just participating in this shift, women are leading it.
We are bringing a fresh perspective that’s not only smart but also deeply empathetic as well as analytical and it’s making a real impact.
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Beyond numbers: The power of empathy and insight in m
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