While the Marketing Agencies Association claims the relentless screwing down of agency fees will ‘kill the sector’ if continued unchecked, some marketers believe shops should just ‘get over it’
Fair pay for agencies is one of adland’s hoariest old chestnuts, a subject that has been chewed over so many times over the years that the flavour has long left it. So maybe it’s no surprise that the Marketing Agencies Association should be attempting to put some spice back into such tedious fare by claiming that the relentless screwing down of agency fees will “kill the sector” if allowed to continue unchecked.
Hyperbole or not, the fact remains that examples of what seems to be ex
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