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Women in advertising: DEI beyond the boardroom

Impact BBDO's Sadek explores how DEI can move beyond checklists to become embedded in organisational culture, driving authentic inclusion, better creative work, and long-term industry impact in the Middle East.

Impact BBDO's Sadek explores how DEI can move beyond checklists to become embedded in organisational culture, driving authentic inclusion, better creative work, and long-term industry impact in the Middle East.

Is DEI merely a top-down strategic initiative focused on setting goals and targets, or is it also becoming increasingly embedded within the organisational mindset and cultural transformation?

I believe DEI is best practised when it is authentically woven into the fabric of an organisation. It might start in the boardroom, but if that’s how far it goes, then we’ve missed the point. Inclusion isn’t generated in HR checklists, it happens when you look at who’s sitting at the table. That said, I know we’re still early in the journey here in our region. A lot of companies are trying. Some are learning. And that’s okay as long as the effort is real. The goal isn’t to


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