“At the current pace, full gender equality is still centuries away,” says Landor’s Lara Assouad.
‘Difficult’, ‘undiplomatic’, ‘confrontational’, ‘patronising’, even downright ‘rude’. A few of the words used to describe me over the course of the past three decades of my career.
In a gender ‘translator or lexicon’ these could translate as demanding, uncompromising, direct, assertive and honest when describing a man.
This is the invisible tax that women pay for being direct. The same behaviour that earns men praise can cost women trust, influence and opportunity.
Growing up, at school and
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