Left: Dina Sami interacts with the public at the ALDO Artist Series launch in Dubai Mall. Apparel Group, a global leading lifestyle and retail conglomerate, has launched the ALDO Artist Series, an exclusive capsule collection available in select stores this August.
The collaboration is the latest in a string of brand–artist tie-ups aimed at giving mass retail a veneer of cultural relevance. The 16-piece collection is curated in collaboration with four visionary artists from around the world, each bringing a unique perspective to ALDO’s styles.
Apparel Group tells Campaign Middle East that ALDO created the series to celebrate creativity, individuality, and self-expression through art. In terms of consumer sentiment, the brand wanted to offer consumers more than just fashion:
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