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Mentorship: the DEI tool that changes everything

Leaders talk to Campaign Middle East about how mentorship is key to bridging the gap between intention and effectiveness, and why it’s essential for DEI to become meaningful.

Leaders talk to Campaign Middle East about how mentorship is key to bridging the gap between intention and effectiveness, and why it’s essential for DEI to become meaningful.
Through Campaign Middle East’s extensive International Women’s Day coverage earlier this year, leaders across the industry voiced the need to go beyond the typical diversity, equity and inclusion (DEI) conversations to focus on real, lasting change. DEI is often loud, well-meant, yet vague. So, how do we move past the noise? What real, tangible changes can we implement that open doors and walk the talk beyond mere tokenism?
In conversation with wo


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.