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Boopin expands to Doha, appoints key regional leadership

Boopin expands its operations to Doha, Qatar and announces five key leadership appointments to support its growth.

BoopinFrom left (clockwise): Bilal Sabeh, Business Director - Qatar, Boopin; Ahmed Kafafy, Client Serving Director, Boopin; Christine Najarian, Regional Business Director, Boopin; Zeena Kurd, Regional Communications Director, Boopin; Hamza Zaid, Social Media Business Growth Director, Boopin.

Boopin has expanded its operations with the launch of a new chapter in Doha, Qatar. The growth is supported by a series of key leadership appointments to the agency’s teams in the region.

“Boopin’s journey has always been about growth and people – expanding into new markets while attracting some of the brightest talents in the industry,” said Razmik Kalaidjian, Regional Managing Director, Boopin.

Zeena Kurd will be stepping into her new role as Regional Communications Director, after successfully leading as UAE General Manager, a role she has been in since H1 of 2024. In her expanded role, she will focus on strengthening Boopin’s voice and communications strategy across multiple markets.


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.