When Munir Khoja, the Managing Director of Marketing Communications at Abdul Latif Jameel Motors, and the lead behind its Jameel Motorsport initiative, talks about the brand’s presence at the Esports World Cup (EWC), he doesn’t focus on products or race cars. He talks about building a bridge – a connection between the two racing worlds: the real and the digital.
The EWC, currently taking place in Riyadh’s Boulevard City, is the world’s largest esports tournament, drawing global attention and local footfall as Saudi Arabia positions itself as a future hub for gaming and interactive entertainment. Within that context, Jameel Motorsport isn’t just joining the party – it’s help
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