Rakan Felemban, Head of Content – KSA, Senior Content Director, Augustus Media.Augustus Media has appointed Rakan Felemban as its new Head of Content – KSA and Senior Content Director.
With more than 15 years of experience in the digital content space, Felemban brings a deep passion for culturally resonant storytelling and a strong track record of building impactful media brands across the region.
In his new role, Felemban will lead content strategy, creative innovation and play a key role in expanding the Augustus Media presence across Saudi Arabia.
As a founding team member of UTURN Entertainment and MDLBEAST, Felemban has been instrumental in shaping the regional content ecosystem. Most recently, he led the editorial strategy for Billboard Arabia, where he played a pivotal role in establishing its footprint and championing authentic narratives rooted in Arab culture.
Felemban’s expertise spans the development of award-winning intellectual properties, building high-performing creative teams, producing standout campaigns for global brands, and crafting narratives that celebrate local identity while embracing digital innovation.
Commenting on the appointment, Richard Fitzgerald, CEO of Augustus Media, said, “Rakan is a true pioneer in the regional content space. His ability to build culturally relevant narratives and lead dynamic creative teams makes him a perfect fit for Augustus Media’s next chapter in Saudi Arabia and for Lovin Saudi’s content direction. As we grow our Lovin and Smashi brands across the Kingdom, Rakan’s leadership will be invaluable.”
As Augustus Media deepens its roots in the Kingdom, this leadership appointment marks the latest chapter in a long-term commitment to the Saudi market.
Speaking about his new role, Rakan Felemban added, “It’s an exciting time for content in Saudi Arabia. I’m honoured to join Augustus Media at this pivotal moment and contribute to its mission of telling stories that matter, stories that reflect who we are and where we’re going. Together, we’ll build a platform that inspires, informs and celebrates our culture.”
Through its flagship brand Lovin’, the company has launched Lovin Saudi in Arabic, alongside city-focused editions such as Lovin Riyadh, Lovin Jeddah, and Lovin Dammam, with plans to expand across all 13 administrative regions. These platforms aim to serve as digital hubs for hyperlocal stories, social moments, and lifestyle content that resonate with Saudi audiences.
On the streaming front, Smashi Entertainment intends to engage Gen Z and millennial audiences across platforms, with original programming including the Snapchat show “Who’s Crushing Social Media,” which highlights rising digital creators and viral trends across the Kingdom.
Supporting this content ecosystem is ODEUM, Augustus Media’s in-house content studio. With a portfolio that includes collaborations with high-profile entities such as MiSK Foundation and the King Khalid Foundation, ODEUM delivers full-scale creative, strategic and production services from its fully functional studios in Al Najis. These facilities were developed as part of Augustus Media’s participation in the Saudi Ministry of Investment’s Ignite Programme, designed to accelerate the growth of media and entertainment in the Kingdom.
