There’s a quiet revolution happening in the way brands show up in cities – and it’s not on billboards or in pop-up shops. It’s happening through the hum of trains and the rhythm of daily commuters. Transit media, especially metro branding, is emerging as one of the most compelling tools for brands looking to connect with people where they are, as they move.
When we partnered with Dubai’s Roads and Transport Authority (RTA) to rename Jebel Ali Metro Station to National Paints Metro Station, we weren’t just aiming for visibility. We saw an opportunity to be part of something more meaningful: the movement of people, the flow of life, and the story of a city that’s always on the
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