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Anup Oommen
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Athar Festival 2025 picks Amy Roko as Maheerah Programme Ambassador

Anup Oommen
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As ambassador, Amy Roko will play a key role in amplifying the programme’s mission, supporting women in the industry, and growing the reach of the network.

Amy Roko, Ambassador, Maheerah Programme powered by Publicis Groupe Middle East at Athar Festival 2025.Amy Roko, Ambassador, Maheerah Programme powered by Publicis Groupe Middle East at Athar Festival 2025.

Athar Festival 2025 – the Saudi Festival of Creativity in Riyadh presented by Motivate Media Group and TRACCS – has teamed up with Saudi creative icon and influencer Amy Roko, who will take centre stage as the ambassador of the festival’s widely popular Maheerah Programme, which is powered by Publicis Groupe Middle East and part of the Maheerah Network.

The women empowerment initiative returns this year with new momentum, new faces and a bold new direction, while introducing an extended three-day format.

Known for her fearless voice and strong presence, Roko’s appointment marks a new chapter for Maheerah Programme. Roko is widely recognised for embodying the values of authenticity, ambit


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Tags:Amy RokoAthar – Saudi Festival of CreativityAthar FestivalAthar Festival 2025Bassel KakishInfluencer marketingKamille Merchant.Maheerah NetworkMotivate Media GroupPublicis Groupe Middle EastSaudi ArabiaSaudi creativeSaudi influencerTRACCS
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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