fbpx
Campaign Middle East
العربية
FeaturedMarketingOpinionPR
Anup Oommen
posted on

AI in corporate affairs: Reputation at the speed of conflict

Anup Oommen
posted on

KROHNE MEA's Jonathan Ashton explains why, in the age of AI, it’s not what happens to corporate reputation alone that matters, but how fast teams can respond and reset the narrative. The question isn’t whether you’ll face a machine-speed narrative threat; it’s whether you’ll be ready to respond at the same pace — or faster.

Jonathan Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa on AI corporate reputationJonathan Hirasawa Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa

Driving into the office, I caught the Business Breakfast on Dubai Eye. The topic: a sophisticated SharePoint vulnerability exploited by China-linked state actors, targeting critical infrastructure in the US and Germany.

The story hit close to home for several reasons. At KROHNE, like many industrial firms, we’re heavily reliant on SharePoint — and in the Middle East, we still operate with physical servers rather than cloud.

While this particular breach didn’t trigger a media frenzy or reputational fallout, the technical expert being interviewed made a key point that stayed with me: AI was used to both accelerate the attack and drive the defence.

This is exactly the position corporat


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AIAI-generated emailsAI-infused narrativesAI-powered reputationArtificial Intelligencecommunicationscorporate affairsCorporate reputationCybersecuritydeepfakedigital intelligenceJonathan AshtonKROHNE MEAKROHNE Middle East and AfricaLegalreputation auditsReputation Managementreputation risksreputational telemetry systemsscenario trainings
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like