SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

SHARE by Majid Al Futtaim (MAF), in partnership with Emirates NBD and Visa, has revealed details about its latest full-spectrum, 360-degree media blitz campaign for the newly launched Emirates NBD SHARE Credit Card.

The campaign – centred on the brand’s differentiated value proposition of ‘8 per cent BACK at more than 5,000 stores in the UAE’ – was brought to life by SHARE by Majid Al Futtaim in collaboration with Dubai-based production studio Dry Point Studios; Qatar-based Sard Visuals by Mujahid Jamal and Brazil’s Haze and Yasmin Matos Studios, which assisted on the generative AI visuals and art; media agencies Starcom and Spark Foundry; events agency Quill Middle East; influencer agency Tale Gurus;