Careem Pay has launched a 360-degree campaign to mark the expansion of its international remittance service to more than 30 corridors.
Aiming to be a bold departure from traditional financial advertising, the campaign’s design deviates from typical financial visuals and instead uses sharp sound design to highlight speed and better rates of Careem Pay services.
Associating dynamic sounds such as “Vroooosh. Ding.” and “Ping. Ping.” to Careem Pay’s financial services, the campaign focuses on two core customer desires: how fast money lands into an account and how money reaches loved ones abroad.
“The primary objective was to boost brand awareness of Careem Pay’s remittance service and
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