Smart security brand Ring by Amazon has officially launched its first full-scale campaign in Saudi Arabia, marking a strategic move to tap into one of the region’s most promising smart home markets. Developed by Kijamii, the campaign – titled “للمهم أقرب” (Keeping You Close to What’s Important) – aims to reposition Ring as more than a security device. Instead, the campaign presents it as a vital everyday companion, one that delivers peace of mind, convenience, and emotional connection in the context of modern Saudi life.
Building cultural resonance for Ring
Backed by original insights from Kijamii’s Consumer Insights team, the creative strategy consciously steers away from fear-based
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