Global adtech platform The Trade Desk has announced the launch of Deal Desk, a new component of its Kokai platform that aims to bring greater visibility and accountability to private marketplace (PMP) deals – direct, pre-negotiated programmatic deals between advertisers and publishers or aggregators.
The AI-powered tool introduces a Deal Quality Score, giving advertisers insight into how each deal performs in terms of value, pacing and inventory quality. It also highlights premium alternatives across open marketplaces when deals underdeliver.
Advertisers can now assess whether their deals are contributing to campaign goals or if better options exist elsewhere, while publishers can view
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