Kempinski Marina Residences, Dubai.The luxury landscape is witnessing a shift from scarcity-driven exclusivity to distinct curated experiences. However, these experiences need to better align with the values and lifestyles of consumers within the 1 per cent who purportedly invest in luxury.
In response to this, luxury brands, especially those not associated with property development, are ingraining themselves into the very homes of their core audiences.
This is coming to life in the form of luxury-branded residences with projects such as Cipriani’s Mr. C Residences by ALTA Real Estate Development, Armani Beach Residences by ARADA and the Trio Isle Interiors by Missoni undertaken by DURAR OCTA – a collaboration between DURAR
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