As temperatures rise and desert winds roll in, it’s easy to assume that the hospitality scene in the UAE takes a seasonal pause. Yet, year after year, summer proves to be not a retreat, but a recalibration.
According to the Dubai Department of Economy and Tourism, the city’s tourism industry welcomed a record-breaking 18.72 million international visitors in 2024, a 9 per cent increase from the previous year.
Notably, July and August each attracted approximately 1.31 million visitors, underscoring the city’s year-round appeal.
This sustained influx during the traditionally slower summer months challenges the notion of a seasonal downturn and highlights the importance of innovative
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