Sam Achampong, Regional Managing Director, Chartered Institute of Procurement & Supply (CIPS) for the Middle East, Africa and Asia Pacific.In the competitive world of marketing and advertising, procurement professionals often find themselves at the centre of a longstanding debate. Are they the gatekeepers stifling creativity, or the unsung heroes safeguarding brands? The answer, as with many complex relationships, lies somewhere in between.
Agencies frequently view procurement as an obstacle; the middlemen who slow down processes, squeeze budgets and interfere with creative decisions. This perception isn’t entirely unfounded. Procurement’s role involves meticulous evaluation, cost management and ensuring compliance, which can be seen as opposed to the free-flowing nature of creative work.
However, this viewpoint overlooks th
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