fbpx
Campaign Middle East
العربية
DigitalFeaturedOpinion
Hiba Faisal
posted on

Why smaller creators are becoming luxury hospitality’s biggest asset

Hiba Faisal
posted on

InterContinental Residences Dubai Business Bay’s Abhishek Grover explores how smaller creators are redefining luxury marketing in the UAE through authenticity, niche engagement, and meaningful storytelling.

InterContinental Residences Dubai Business Bay’s Abhishek Grover explores how micro-creators are reshaping luxury marketing with authenticity.

I have been closely observing the evolving landscape of digital marketing and the creator economy. It’s truly fascinating to see the shift taking shape in 2025, particularly here in the UAE, where smaller creators are gaining significant traction. From a luxury hospitality perspective, this evolution offers unique opportunities while reaffirming some of the fundamentals we have always believed in – trust, connection and storytelling with purpose.

In my view, the surge in popularity for smaller creators, often referred to as micro or nano-influencers, isn’t just a passing trend. It reflects a broader shift in consumer expectations. Audiences today want content that feels real, personal,


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Abhishek GroverauthenticityEngagementhyper-targetingInterContinental Residences Dubai Business Bay and Kimpton DubaiLuxury Hospitalitymicro-influencersniche communities
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
All posts byHiba Faisal

You Might Also Like