Elias Qarut, Head of Marketing and Communications at House of OCTA.Dubai’s real estate market is on an upwards trajectory, especially when it comes to off-plan launches.
With such a booming landscape, every new project demands attention, and that often means an event – from exclusive model reveals to grand, celebrity-studded shows.
I’ve seen firsthand how the marketing and communications behind a project launch are designed as meticulously as the residences themselves. It’s about much more than just throwing a party. It’s about nailing visibility, reinforcing identity, and crafting a story that truly resonates.
Shape real estate events with authentic narratives
Every real estate event, regardless of its nature, must begin with a commitment to the p
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