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Amazon Ads launches Twitch Creator Sponsorships to unlock creator-driven brand engagement

A new suite of tools designed to help brands easily collaborate with streamers and connect with Twitch’s millions of monthly visitors.

Twitch Creator Sponsorships

Amazon Ads in the Middle East, North Africa and Turkey unveils Twitch Creator Sponsorships, a new set of sponsorship solutions that makes it easy for brands to collaborate with streamers and reach Twitch’s millions of monthly visitors, 70 per cent of whom are aged 18–34.

The new solutions provide streamlined, authentic ways for brands to engage with streamers and their communities and can be activated in as little as two weeks. Each solution is templated to help brands easily scale campaigns across multiple streamers, at speed, with minimal input required from the advertiser. The new offering includes:

Channel skins: Clickable, branded graphics that frame the video player during


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.