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MusicGrid launches new website reflecting growth of sonic branding in the Gulf

Sami El-Quqa, Founder and CEO of MusicGrid, comments, "The message we're hoping to send is that sound is no longer an afterthought. It's a strategic asset when it comes to branding."

MusicGrid has launched a redesigned website to reflect its evolving work across the region’s branding and media landscape.

MusicGrid, a sound-focused creative studio based in the GCC, has launched a redesigned website to reflect its evolving work across the region’s branding and media landscape.

The new site highlights select collaborations with regional entities such as Bank Albilad, Nickelodeon, Nada Dairy, and the Zakat, Tax and Customs Authority (ZATCA), among others. These projects represent a broader trend in how organizations across Saudi Arabia and the UAE are incorporating sound into brand identity and communication.

Sami El-Quqa, Founder and CEO of MusicGrid, comments “We wanted our new website to better reflect and to better showcase our portfolio of works with government entities, leading banks


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.