Tradeling has partnered with german electronics brand Loewe Technology to launch the We.HEAR pro speaker in the UAE and Saudi Arabia. The campaign introduces the brand’s premium audio offering to regional consumers as part of Loewe Technology’s strategic expansion into the Middle East, with Tradeling acting as its exclusive distributor in MENA.
At the centre of the campaign is international footballer Kylian Mbappé, the ambassador for the We.HEAR pro speaker. His involvement brings global recognition and aspirational appeal, helping the product resonate with both tech-savvy and lifestyle-driven consumers in a market where football remains a major passion point.
“We are very proud
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