Dubai-based independent agency Science & Sunshine has been appointed creative agency of record for Yasmina, the AI assistant developed by Yango Group, following a competitive pitch.
Yasmina is a bilingual, human-like voice assistant designed to serve users across the Middle East. Developed with regional fluency – both linguistic and cultural – Yasmina offers support in Arabic and English, aiming to deliver a smarter, more intuitive and localised AI experience.
As part of the mandate, Science & Sunshine will lead Yasmina’s brand strategy, creative campaigns, and content storytelling as the platform scales across MENA. The partnership kicks off with launch activity in the UAE and Oma
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