Adyen, a global financial technology platform, has published its 2025 Annual Retail Report, highlighting a significant shift in consumer behavior which suggests that 70 per cent of consumers in the country now use AI to shop across the UAE. These findings reveal a 44 per cent increase compared to 2024.
The report is based on a poll of 41,000 consumers across 28 countries, and shows that for many, AI is a relatively new addition to their shopping habits. More than one in five of UAE respondents (21 per cent) said they had used AI in shopping for the first time in the past 12 months, while 62 per cent said they would be open to using it to make purchases in the future.
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