The MMA SMARTIES MENA 2025 winners were revealed at a ceremony held at Atlantis, The Palm, Dubai, recognising marketing effectiveness and innovation across the region. The annual programme honours impactful work that reflects the evolving nature of modern marketing – from AI integration and real-time engagement to storytelling and purpose-led initiatives.
Publicis Groupe agencies led the tally, securing a number of Golds across categories, alongside work from independent and network agencies, platform partners, and brands.
Among the standout campaigns was “Pay With Your Trend” by Yum! Brands and Publicis ME (UAE), which earned Gold in four categories: Instant Impact / Promotion, Social
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
