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Campaign Middle East
العربية
DigitalFeaturedMarketingOpinion
Hiba Faisal
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‘In Saudi Arabia, relevance isn’t optional; it’s the benchmark’

Hiba Faisal
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ZAMAKAN's Abou Sleiman on why Saudi Arabia demands more than regional strategies - it requires cultural relevance and human-centric engagement.

Khaled Abou Sleiman, Chief Executive Officer - ZAMAKAN

Saudi Arabia isn’t just another Middle Eastern market; it’s the driving force behind the region’s transformation. Powered by Vision 2030, sweeping government investment, digital innovation, and a cultural awakening, the Kingdom is redefining how consumers engage with brands.

Unlike other MENA markets, Saudi Arabia has a young, mobile-native population with increasing purchasing power and a strong appetite for global experiences that resonate locally, which necessitates a fresh, intentional approach.
More than just a market
Saudi Arabia stands apart in the MENA region with its young, hyper-connected population, rising disposable income, mobile-native, highly expressive, and driven by


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Tags:Khaled Abou SleimanKSAmarketingSaudiSaudi ArabiaSaudiFocusstorytellingZAMAKAN
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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