Global advertising technology company The Trade Desk has provided free and open access to OpenSincera, a new application that provides the ad tech ecosystem with rich advertising metadata to reveal deeper insights on advertising quality and health of the digital advertising supply chain.
Accessible to all participants across the entire advertising industry, OpenSincera will provide metrics on the ad experience such as ads-to-content ratio, page weight, average ads-in-view, and ad refresh rate.
Jeff Green, Founder and CEO, The Trade Desk, said, “Sincera has arguably the industry’s richest, most unique data on digital advertising supply chains. We are embedding the full scope of that dat
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