From talent development to Vision 2030, in this industry snapshot, Landor’s Mariagrazia De Angelis explores how Saudi Arabia’s national priorities are setting the tone for the future of marketing in the country.
It is important not to group Saudi Arabia within “Middle East marketing strategies”, but instead to focus on marketing specifically for Saudi Arabia because … Saudi Arabia’s geographic, demographic, and strategic makeup is distinct from the rest of the region. The country has preserved cultural values that differentiate it even within the GCC. Unlike neighbouring countries relying on global expertise for transformation, Saudi Arabia focuses on empowering its own people, emp
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