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Anup Oommen
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Mubashir partners with Al Mouj Muscat to expand outdoor ad opportunities

Anup Oommen
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With more than 8,000 residents representing 85 nationalities and more than 4 million visitors annually, Al Mouj Muscat presents a lucrative environment for brands aiming to strengthen their presence in a lifestyle-driven setting.

Mubashir Al Mouj MuscatFrom left, Nasser Al Sheibani, CEO of Al Mouj Muscat, and Ali Al Raisi, CEO of Mubashir.

Mubashir, a leading digital-out-of-home (DOOH) company in Oman, has announced a strategic partnership with Al Mouj Muscat, one of the country’s premier lifestyle destinations, introducing its smart outdoor advertising network across key locations within the community.

Through this collaboration, Mubashir aims to offer advertisers the opportunity to connect with a high-value audience made up of families, local residents, expat residents, business travellers and tourists.

With more than 8,000 residents representing 85 nationalities and more than 4 million visitors annually, Al Mouj Muscat presents a lucrative environment for brands aiming to strengthen their presence in a lifestyle-driven


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Tags:ad playsAd Tech solutionsAdvertisingAl Mouj Muscataudience engagementcampaign performancedata-driven advertisingDigital out-of-homeDOOHfrequencyhigh dwell timehigh-value audienceimpressionsLifestylemarketingmeasurable exposureMubashirOOHOut-of-homeoutdoor advertisingReachreportingresidentsTraffic
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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