At Arabian Travel Market (ATM) 2025, the Saudi Tourism Authority (STA) signed 14 Memorandums of Understanding (MoUs), including brand partnerships with Careem, Fazaa, and Stellar Marketing Solutions, as part of its ongoing effort to strengthen tourism infrastructure and expand its regional and international footprint.
The partnerships reflect a wider strategy to integrate tourism with key consumer platforms and services, following a record year in which Saudi Arabia attracted nearly 116 million visitors. These brand collaborations aim to support Saudi’s tourism offering through enhanced mobility, benefits-driven ecosystems, and targeted marketing.
Careem’s inclusion points to a mobility-first strategy, po
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