Let’s be real: every marketing channel is following the law of diminishing returns – we know it but won’t talk about it.
Above-the-line (ATL) advertising doesn’t move organic traffic, as such. Rather, it creates a mirage of sorts because your digital guys are scaling paid to support the brand campaigns to get you non-repeatable visitors. Unless there is a significant change in product features or user experience, you are likely to get nanoseconds of attention from new users.
6th Street’s Marketing Director Hitesh Malhotra
Influencer marketing has become more about taking a hero, getting a spike in engagement and zero co
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