There’s a growing issue in the Middle East that no one seems to be talking about, at least not publicly. It’s the lack of respect for agency creativity during the pitch process. For boutique and mid-sized agencies especially, this isn’t just a frustration; it’s a recurring threat to our time, our resources and our intellectual property.
We’re not talking about sour grapes for losing a pitch. Losing is part of the game. We’re talking about brands that invite agencies to pitch, absorb the best ideas, then go dark, only to reappear weeks later with creative work published, rebranded and uncredited. If it sounds brazen, it’s because it is.
The Middle East has a pitch problem
T
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
