Amna Ali, Senior Communications Manager, TRACCS KSAThe Saudi Arabian marcomms landscape has undergone a remarkable metamorphosis in the past decade, a transformation as dramatic as the giga-projects reshaping its skyline. From a traditionally oriented market to a digitally driven powerhouse, KSA’s marcomms evolution is a masterclass in swift adaptation and forward-thinking strategy. This isn’t just about keeping pace; it’s about setting the pace.
Ten years ago, the sector was dominated by conventional media. Today, with a staggering 99 per cent internet penetration, Saudi Arabia is a digital marketing crucible. The pandemic accelerated this shift, tossing e-commerce and digital communications into the mainstream. The projected $3.14bn advertising
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