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YouTube turns 20 and reveals insights on MENA’s creator economy growth

YouTube celebrates 20 years by revealing new data on the rising creator economy in MENA, highlighting major revenue growth in Saudi Arabia, Egypt, and the UAE.

youtube turns 20

As YouTube turns 20, the platform is treating readers with new data highlighting significant growth in creator earnings across the region.

In Saudi Arabia, the number of channels generating seven-figure annual revenues in SAR rose by 40 per cent year over year as of December 2024. Similarly, Egypt witnessed a 60 per cent increase in channels earning seven figures in EGP. In the UAE, the number of channels making seven figures in AED grew by 15 per cent over the same period.

 

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Beyond revenue growth, YouTube data also u


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.