In a show of empathy and community spirit, Al-Futtaim IKEA, MullenLowe MENA creative agency and Blue of Al-Futtaim have partnered to launch a heartwarming initiative designed especially for parents in the UAE expecting twins or triplets.
Welcoming a child is one of life’s greatest joys but when that joy comes in twos or threes, so does the need for double the planning, triple the gear, and often, more support than ever imagined. Recognising this Al-Futtaim IKEA, MullenLowe MENA and Blue of Al-Futtaim are gifting IKEA cribs to 20 families, supporting parents in their preparations as their families expand.
Carla Klumpenaar, GM Marketing and Communications, Al-Futtaim IKEA UAE, Qatar, Egypt
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