Publicis Groupe’s restructuring announcement of last year is beginning to have an impact on the region. Iain Akerman caught up with Raja Trad to find out how
“Let me tell you what the benefit of all this is,” says Raja Trad, the newly-named chief executive of Publicis Communications Middle East. “It’s not talking integration, it’s delivering integration.”
We are discussing the restructuring of Publicis Groupe, which late last year broke down its disciplines into four ‘solutions hubs’. The decision seemed far removed from the Middle East at the time, with Maurice Lévy and his most senior executives deciding upon the restructuring in San Francisco during the autumn. Y
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